This document shall serve as an example for consultants to apply to their specific situation. SAP CRM “How-to” Guides and Consultant Cookbooks are intended to simplify the product implementation and development of additional functionality that is not part of the standard delivery. Please see for additional trademark information and notices. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Nothing herein should be construed as constituting an additional warranty. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. National product specifications may vary.
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Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. The information contained herein may be changed without prior notice. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. CRM For Dummies gets you up to speed on the latest, most effective CRM tools and techniques to help your business succeed.SAP CRM 7.0 EHP1 and above December 2012 EnglishĬRM Interaction Center Consultant’s Cookbook – “Maximizing User Experience” Valid for CRM 7.0 EHP1 and aboveĬonsultant’s Cookbook Interaction Center CRM 7.0 EHP1 and above - Maximizing User ExperienceĬopyright © Copyright 2012 SAP AG or an SAP affiliate company. Your customers are the lifeblood of your company you need to reach them, engage them, and retain them-without wasting precious time or money. Streamline processes, automate where possible, and employ analytics.Optimize leads and conduct effective email marketing.Build an effective internal structure, and choose the right CRM solution.Define your market segments, buyer personas, and voice.This book helps you bring sales, marketing, and operations together to work toward that common goal, and shows you the tools and techniques that make your efforts more effective. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales.īuilding relationships with current and future customers is the critical point of business. Solutions exist for businesses of any size, but how do you know which one is right for you? What features do you need? Do you have the people and processes in place to get the most out of whichever one you choose? This book is designed to help business leaders better understand effective CRM and identify the right solution for their business-but it's about much more than software effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Customer relationship management is a critical part of any business, and it encompasses everything from business strategy and HR to sales, marketing, events, and more. Save time, save money, and grow your business with more effective CRMĬRM For Dummies is the small business leader's guide to managing customer interactions.
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